Headcetera is Monterrey's most avantgarde hairstyling salón. Its director is always on the lookout for the latest international trends and translate them flawlessly to the regio market.
Singular was approached to develop cutting-edge branding -no pun intended- that help take it to the next level. The solution? Inspired on the angularity of a razorblade, a wordmark & monogram have been developed from scratch, depicting deep cuts in its morphology. The use of lush materials -ie. snake leather- can be seen applied at the locale.